Defining Intertextuality Intertextuality is the connection between similar works of literature/ media and its influence on the viewer’s understanding/ interpretation of the work. Intertextuality is used in media to pay homage to different media and entertainment. Three types of Intertextuality include the following... Obligatory- A reference is made intentionally; the audience must have prior knowledge to fully grasp the intended message. Optional- An author is paying homage to a text; however, understanding of the allusion is not necessary. Accidental- The audience makes a correlation between two texts that was not intended by the author. Some Examples of Intertextuality Include... Ariana Grande’s 'Thank U' next music video is loaded with a plethora of intertextuality. The first scene below is a reference to Mean Girls. The ‘Plastics’ or the ‘Mean girls’ of the school are shown walking in a formation, highlighting their social stance within the school. Grande mimics this by wearing the same clothing as the antagonist of the story, Regina George. This reference is meant to mimic Grande’s internal conflict with her outside persona and her internal thoughts/ perception of herself. In short, this is obligatory intertextuality because it directly mimics the hall scene in ‘Mean Girls’. Mean Girls Ariana Grande, 'Thank U Next MV' The next image below is a direct reference to Legally Blonde. The main character Elle Woods seeks to revamp herself and explore her identity and perception of herself. This symbolizes Grande’s quest to seek growth and maturity. This is another example of Obligatory intertextuality. Legally Blonde Ariana Grande, 'Thank U Next MV' Another example of optional intertextuality is 'We Bare Bears'. The show pays homage to K-pop group Monsta X. They depict all previous 7 members introducing themselves and taking part in the episode. This is optional intersexuality because we Bare Bears is a Cartoon Network show that targets and American audience. Meaning that children might not know of this group and therefore not understand the reference. We Bare Bears Monsta X Concert- taken by manager? In general, intertextuality allows for viewers to see easy inconography and make connections between media and pop culture.
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From this cover alone we can guess this a fashion-based magazine, with its iconic bold lettering and easily recognizable name, ’Vogue’ is powerhouse in the fashion industry. The name not only invokes glamour and beauty, it also covers a wide range of topics from extravagant runway legends to more simplistic themes, like lifestyle and culture. The typography of ‘Vogue’ is very iconic, is uses large capitalized letters and a strong font to draw the eyes of consumers. The letters and simplistic design of the cover gives this brand a more prestige appearance and creates a clutter free environment. This can prevent viewers from distracting advertisement and create a single focal point, the subject. This cover alone tells us that it’s aimed towards young teens and adults, specifically women, We can tell this because the front cover shows a young Ariana Grande lounging in what appears to be velvety/ suede black dress and a matching black beach hat. This celebrity is known to have a large female fan-base, and ‘Vogue’ is using her popularity to attract more viewers and possibly introduce her to the older audience of ‘Vogue’. Her background tells us that authors will most likely be discussing Grande’s upbringing and childhood. We can infer this because Grande was born in South Florida and the beach in the background helps remind the readers of this fact. Her dog also brings visual interest because he contrasts nicely against the shade of her dress. Lastly, her expression is serious and runway like this creates a darker edge against her beach background and tells the audience that she is legitimate artist in her own right. And that she is proud of her accomplishments and will stay true to her origins. |
AuthorA highschool student in her senior year. Archives
April 2021
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