I revised my magazine to add more pinks and less reds. Overall I'm planning to create a similar picture to the placeholder one below Image- Pinterest
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Digital media is connecting humans from all across the globe. People are relying on digital content for entertainment and news, rendering physical content like movies and paper print obsolete. Last year digital media surpassed physical media by 50%. This significant continuing development of digital media technology has had an astronomical influence on media institutions and audiences. This change has created competition between consumers and large companies, has lead to collaborations between consumers and conglomerates, and given more power to consumers on the internet.
Digital media is blurring the lines between consumers and suppliers. Because of digital streaming sites like Youtube and Twitch, anyone can host an audience, including a consumer. People who used to watch TV or attend movies for entertainment can be influencers. These influencers can build a following on digital streaming sites and gain popularity. Since most people have access to the internet, it has become more convenient and cheaper to watch online content. Because of this notion, many people skip out on watching physical tv or buying movie tickets. Instead, people search online for influencers who cater to their interests. This new development has lead to influencers and large entertainment companies fighting for the public's attention. Influencers can start their own companies and market to their specific audiences. In return, audiences engage with their influencer for attention, and influencers receive feedback on what is working. This cycle makes it easy for them to maintain a strong following, and large companies are suffering because of it. Companies dedicate more production value to their content; however, their work caters to a general audience. This fact has lead to an unstable audience. Digital media has lead to collaboration between everyday consumers and companies. Because influencers have dedicated fanbases, many companies are partnering with famous influencers for monetary gain. Dedicated fanbases tend to follow whatever an influencer says. Because of this fact, followers are more susceptible to paid sponsorships than non-followers. These paid promotions are more effective than tv advertisements because the connections between consumers and influencers are stronger than everyday buyers. Companies are partnering with consumers because people's attention spans are decreasing from a few minutes to seconds. Social media is constantly bombarding people with news people tend to move from subject to subject. And if something doesn't interest them, the consumer will scroll past the advertisement. Because of this fact, many companies partner with familiar people because familiarity leads to more attention. Lastly, companies are trying to emulate false consumer relationships by creating social media accounts to connect and establish followings. In general, digital media is giving spotlights to online personalities, and companies are hoping to take advantage of that by using their notoriety for attention. Companies are learning to establish online presences and move content online for easier accessibility. Increasing digital media has given more power to consumers. People discuss, research, and debate topics online, including entertainment. People engage with online streaming services like Netflix, Hulu, and Amazon Prime. Because of this accessibility media institutions can see which shows are the most appealing. They can see the percentage of people who rate a title fairly and choose to provide more content for that demand. People can call out and critique companies. Companies can either cater to criticism and apologize or use this digital engagement for attention. Physical media doesn't allow this to happen because people spend most of their time online. Media institutions are recognizing patterns in engagement and are catering to these demands by moving online. I am planning to write my article to a female/ general audience because the picture I'm planning to create will be a girl in a thrift store. The girl will help my female demographic relate to the picture because it will allow them to insert themselves into the situation. However, my topic will target a general audience because the language is neutral and the problem applies to the whole population. To me, it's important that my audience feels something from my planned picture. I would like them to feel nostalgia because thrift stores have clothing that can seem familiar because of decade fashion trends. I want my audience to feel sympathy for these types of issues because sustainable fashion is something that interests me a lot. The most current news is sustainable fashion because social media like Instagram and TikTok are educating people about where clothes are coming from and how it is produced. Streaming sites like Youtube and Netflix have documentaries about the fast fashion industry and the conditions workers are laboring in. I'm planning to watch some documentaries or clips on why I should not buy fast fashion. This will help me compile a better list of why people should not support corporate giants. Below is a basic draft of what I want to achieve, it is not complete. I used a hook to generate curiosity, I used a question because most people don't like unanswered questions. My article is going to be longer because I want to be neutral and educate people about this issue. My body text is very cluttered and my overall placeholder text is about 365 words. Overall, I'm planning to expand on this. Who, What, When, Here, Why, And How?
WHO- My audience is going be mostly neutral but cater slightly toward women WHAT-My issue sustainable fashion WHEN-Current issue around the world HERE-Two page spread, left will be the picture and the right will be the article itself WHY-There has been a rise in sustainable fashion documentaries AND HOW-I will achieve this by telling people why they should support it in a small 10 topic article Overall Concerns Checklist
My two page spread looks very amateurish. I need to analyze more magazines to see patterns in format mastheads, titles, and pictures. I also need to analyze more monochromatic magazines. Image- HighTimes The author of 10 Commandments Wyclef Jean uses large bold letters for his title. The purpose is to entice viewers to read the article. The bold letters can be seen from a distance and are very jarring. The subtitles of the paragraphs are bold and stand out against the skinny letters of the paragraph. The purpose is to create a hierarchy between the letters and topics. For example, the most crucial element in the article is the title because it acts as the first glimpse of what people may be reading. The second most vital element is the subtitles. The subtitles follow the flow of eyesight and give shape to the structure of the article. The eyes carefully follow these letters because they stand out against the white background. The last level is the paragraph content which is Jean's responses. The responses are small because most viewers skim over large sections of text. The author uses a small bolded quote for the hook. The hook is meant to draw in the viewer. It achieves this by summarizing what the reader is thinking. The viewer may be thinking what is the article about or who is Wyclef Jean? The hook answers this question by stating Jean is a rapper and he lives by certain rules. The writer uses a two-thirds shot to show his pensive looks. This creates curiosity and engagement because the audience will want to know why he's posed like that. The writer uses a quote to entice the reader to answer Jean's question which is, "What makes a perfect gentleman? Leave big tips, baby?". The word gentleman is targeted at males. This helps the viewers understand who the article is targeted at. This quote is a direct address and calls the reader to follow his example. This is a fourth wall break because photographs are not meant to address people or be personified. The author doesn't use many page numbers because they don't want to break the flow of the text nor distract from the article. The language is somewhat casual because the author is relaying quotes from Jean. Jean is speaking in relaxed nature because he's trying to get the audience to feel comfortable and connected with his ideology.
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AuthorA highschool student in her senior year. Archives
April 2021
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